Comparing Smoothie Blenders - A HOW TO Guide January 25 2014
Comparing blenders in this competitive smoothie making industry is an important task; also difficult. Many competitors focus on gimmicks that consumers easily fall for. Others are focusing just on price by faking a high quality blender however at a dear cost at the consumer's expense.
Horsepower
The horsepower (hp) strength of a motor is not necessarily the final output. A motor can have the capacity of a 5 horsepower blender, but only 1 or 2 hp strength or equivalence to watt output are used, measurable in watts. For example, the Omni Blender has a 3 horsepower motor output capacity. It is really inefficient and also puts a big potential overload strain on a motor if used to its fullest capacity. That is how motors blow out and burn out.
The OMNI Blender motor is a 3 horsepower motor which has been optimized to run as efficient as possible, as powerful as possible, while at the same time being as quiet as possible and because it is running cooler than others it also lasts longer. And then, the bottom line is that it still blends as good and powerful with same texture results in smoothies, hot soups, ice cubes into snow, sauces, purees etc... blended. Price, quality, performance and customer service should be carefully be the considering purchase factors only.
A more efficient motor that does not over-exert itself (not pushed to its limit) will last longer, thus our durability guarantee.
Watt consumption
The watt declarations of various blender manufacturers are simply incorrect and deceiving. For example some smoothie blender companies suggest on their label a 1200 or a 1500 watt output consumption. But just like it is with all labeling, factories for marketing sakes push the envelope to its outer possible legal gray areas. Theoretically correct, a lie can be presented with lots of sugar coating. And unfortunately, many consumers fall for it because they will never find out the truth anyway because they are not going to use their blender often enough to experience a breakdown. If a 3 hp smoothie blender actually would measure or consume 2275 watts, it would blow the motor, maybe not right away, but it would rather sooner than later burn out quickly.
Just like with a car. If you know what fuel efficiency means, if you have a bigger robuster motor with a low fuel efficiency that does not mean that the same 8 cylinder motor with high fuel efficiency is not as strong. Gas mileage does not determine the final strength of a motor these days anymore. Which motor is going to get the job done better? A 4 cylinder motor with 160 hp or a 6 cylinder motor with 220 hp? Which motor will last longer? Therefore, as our competitors are claiming a 2 hp peak motor, probably just a 1 hp motor turbo charged, the 3 horsepower blender motor will last longer, especially when optimized to run slightly slower for better cooling and lower noise output, and still blending the smoothies and soups equally we..
Brand name recognition
Some companies that manufacture high performance blenders have been in business for 90 years, 60, and 30, or in our case 25 years. Yes, the OMNI Blender has been made for more than 25 years, and it is settling in the USA smoothie market only just now since about 2008/2009. The OMNI JTC Blender, aka TM 800 A blender has been imported as one of the finest and high performing power blending machines for about 5 years. Competitors' brands boast market domination using age. But as you know, age is not everything. The OMNI Blender is built and engineered with modern day technological advancements such as motor efficiency, that you can have a high powered 3 hp blender motor without the boasted 1500 watts or 2275 watts actual consumption. The blender lasts longer and costs less.
Design
The designs of blenders, at least of the mainstream power blenders, those that matter in the high performance blender industry, including the OMNI Blender, have a very similar design in blade performance, jar or container shape, and the operating system. Some blenders, like Nutri Bullet or the Ninja blenders are poorly designed. The Ninja especially has a blade design, well, how shall we put it???? - Is not very smart. Well it blends well like a food processor. But you can get a Black and Decker food processor for $ 50 bucks, why paying $200 for a Ninja? The Ninja blade does not make any sense when it comes to most efficient power blending in the smoothie and soup industry. It just does not perform well.
Features
Blender features are important to consumers, not necessarily for functionality - make-sense purposes, but mostly because they are shiny objects. Humans are attracted to gimmicks, especially when not practical or not needed. They more shiny gadgets, as useless as they may be, the bigger the jaw-dropper effect on many people.
Consider this education: Any high performance smoothie blender between 2 hp and 3 hp motor performance can make a hot soup. Although the factory puts a label and a button on the blender housing that says "hot soup", "ice cream"... etc., that does not mean that the blender has actually a refrigeration system built in or a heating element. 
Yet people fall for it all the time. It should actually be conceived as an insult that factories actually do think we consumers fall for every gimmick. And yet, the sad thing is that many consumers do fall for it. The saddest part of that is that many blenders are purchased based on the gimmick factors and not for practicality quality or price factor, and at the end, these consumers often times don't even use their blender beyond 2 days of ownership. Thus the high blender return rates - just see how many refurbished blenders are offered.
The only practical features that a powerful high performance smoothie blender should have is a powerful durable blender motor, high quality parts, good blade design, and simple blend features like low - medium - high - pulse and if timer settings then a choice of 3 suffices. The more options the more difficult to use. Simplicity is the name of the game in all things.
Conclusion
Not that these few matters are the only ones that should matter with a good high performance blender choice, but in the case of the OMNI Blender, it has been found that it performs equally well if not better than its higher priced competitors. The retail price is much lower and the warranty is 7 years on the motor. The bottom line is the performance, smoothie texture, how long the motor lasts, the final cost, and the customer service.
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